We will advise you on a cost-effective brand protection strategy. 

Whether you have a UK-based or global business, whether your brand is a word, logo, colour, smell or tune, we will find the right strategy for you, taking into account your budget and medium to long term business development plans. 

We will also manage your portfolio of marks going forward and advise you if you are entering into a contract where your trade mark will be used by a third party, or vice-versa.

If your trade mark is infringed we will work with you to find the correct protection strategy.

This might be an action in the UK (UKIPO) or Community trade marks (OHIM) to prevent registration of a conflicting mark.  It might be a trade mark infringement or passing off claim in the High Court or IPEC, or an action in conjunction with trading standards where counterfeits are in issue.  We will always give you clear cost estimates and seek to manage your dispute in a cost-effective way, including finding the right time to consider settlement. 

If you receive a claim, we will help you to resolve it.

It is important to have a clear idea of the strength of a claim so that you do not waste costs defending a weak position or find yourself pushed into an uncomfortable compromise where you have a good defence.  The extent to which any dispute is worth pursuing depends on a number of factors including the importance of the issue to your business.  We will always work with you to find an appropriate solution.

Parallel Imports.

We can advise you if you are accused of dealing in, or you think another is dealing in, unauthorised parallel imports, or grey market goods.  Sarah is a member of the INTA Parallel Imports Sub-Committee for Europe and Asia.

In the 2015 edition of World Trademark Review Sarah Hadland is listed as “a wonderful trademark practitioner, highly capable in prosecution and enforcement”.


Your trade marks are the link between your business and your customers.  They are your marks of excellence, guaranteeing the quality of your products or services.  Properly used and protected, they can build in strength and reputation.